Fresh Daily

Fresh whole fish

Backed by KellyDeli, one of the biggest retailers of fresh fish in Europe. Getting the best quality, in the fastest, freshest way.

Made Daily

Happily handmade gill to tail eating

Our fresh whole fish is cut on site for perfect freshness, better flavour and less waste. We use every part of the fish, including the bones in our delicious broth.

Rice Daily

A secret blend of grains

We are proud of our rice recipe. We use a secret blend of rice, for the perfect bite, airiness and stickiness.

Care Daily

Just enough of nothing

Hand rolling of rice is critical to ensure the best flavour. The rice must be rolled firmly enough to hold together, but lightly enough to so there is air between the grains.

Served Daily

Sushi for you, me and everyone

High quality ingredients, expertly prepared and served simply, so everyone can enjoy. A varied, seasonal menu of seafood makes it more interesting for you and more sustainable for the ocean.

More Daily

Coffee, matcha, tea and more

We make lots of things like katsu, snacks, matcha, coffee, sweets, and juices to be enjoyed at breakfast, lunch and dinner.

Love Daily

Happiness through purpose

We find happiness in the Japanese principle of ikigai, by doing what we’re good at, what we love and what’s needed. Our ikigai is making simple, delicious, healthy, happy food for everyone to enjoy.

Everyone Daily

Variety is good for everyone

A varied, seasonal menu of sea food makes it more interesting for you and more sustainable for the seas.

Open Daily

New Oxford St, Soho

Open from 7.30am – 9.00pm

Our location

Order Daily

Skip the queue

Coming in 2019: online ordering for delivery or collection at New Oxford St.